Sample review
Rosie, 11 years old
“She waits by the cabinet for her chew each morning, and she’s meeting me at the door again.”
Vet formulatedEvery batch testedFast US shipping
More good days with your dog.
Vet-formulated daily supplements, tested lot by lot, for the joints, gut and coat that keep your dog going.
More good days with your cat.
Vet-formulated daily supplements, made specifically for cats and tested lot by lot.
- Independent lab testing
- Vet formulated
- 90-day guarantee
- Same-day shipping
- Made in the USA
- Third-Party Tested
- Vet Formulated
- 90-Day Guarantee
- No Artificial Colors
- No Artificial Preservatives
Bestsellers
The ones pet people reorder
Shop by species
Made for how they’re made
Shop by need
Start with what matters most
Our standard
Three rules every formula has to pass
01
The right ingredients
If it’s in the formula, it has a job. No fillers added for the sake of a longer label.
02
The right amounts
A great ingredient at a token amount does very little. We formulate to meaningful levels for each pet size.
03
The right combinations
Ingredients are chosen to work together, and formulas are built separately for dogs and cats.
Our process
From formula to front door
STEP 1
Formulate
Vets and nutrition specialists choose each ingredient and amount, separately for dogs and cats.
STEP 2
Test
An independent lab checks every lot for active levels and purity before it can ship.
STEP 3
Ship
Orders placed by 4 PM ET leave the same day from our US warehouse.
Vet advisory board
Shaped by people who see pets every day
Dr. Maya Ellison
DVM | Canine Mobility
Focuses on helping active and aging dogs stay comfortable through nutrition and movement.
Sample profileDr. Tomas Reyes
DVM | Feline Medicine
Works with cat owners on urinary health, hydration and the particular needs of indoor cats.
Sample profileDr. Anika Rao
DVM | Companion Nutrition
Reviews how each formula fits alongside everyday diets, from dry food to fresh.
Sample profileDr. Sam Whitlock
DVM | Behavior & Wellness
Advises on the link between routine, stress and overall wellbeing in pets.
Sample profileReal pets, real results
The moments we never get tired of hearing about
Sample review
Miso, 7 years old
“Moving house was the real test. Miso settled in sooner than we expected.”
Sample review
Juno, 9 years old
“She has decided she’s two again. Her coat looks wonderful, and the creek has a regular visitor.”
Quality
What every lot has to clear
Third-Party Tested
Active Levels Verified
Traceable Ingredients
No Artificial Colors
No Artificial Preservatives
90-Day Guarantee
Made in the USA
Quality seal, pending certification
Not sure where to start?
Tell us about your pet and we’ll suggest a plan. It takes about a minute, and there’s a first-order offer at the end.
Find the Right Formula →Common questions
Good to know
How do I know a product is really tested?
Every lot goes to an independent lab. You can look up the result for your lot on our Lab Results page, or from any product page.
How fast is shipping?
Orders placed by 4 PM ET ship the same day. Standard shipping is free and takes 2–4 business days. UPS 2nd Day Air is $12.95, and free on orders over $100.
Can I pause or cancel my plan?
Yes. You can pause, skip or cancel any time from your account, with no fees.
Can my cat take a dog product, or the other way around?
No. Dogs and cats have different needs, so we formulate each range separately. Please only give products made for your pet’s species.